
Doubleclick for Publishers
As a Doubleclick publisher, you will enjoy many features such as ad trafficking and delivery. This is where you get to have control on how the ads look on your website. You can choose when, where, and to who the advertisements show to. With the ad delivery capability you actually get to choose how to deliver advertisements based on how you want them to appear. Then there is the Inventory Management feature. Here you can focus on attacking more sales to pitch and how you can sell your website’s advertisement inventory. Also there is revenue optimization where you can pick the most profitable ads to display on your sites. Plus many more features.
Doubleclick for Advertisers
This is pretty much a whole advertising management system where you can oversee a whole field of advertising programs and what not. It is very easy to navigate and you can use targeting to deliver a relevant message to your publishers and customers. With creative optimization, you can focus on only the highest quality of best-performance. You can view reports to see which campaigns are functioning greatly and which publishers are the better performers. There is just so much you can do with this platform.Personal Opinion
Doubeclick is obviously not a scam as it is from Google. It is pretty much an advertising platform that uses leverage through publishers to get more exposure to your business and a way for you to make money as a publisher. If you are reading this Doubleclick review, it is probably because you are looking for ways to maximize profitability with your Internet marketing business.
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